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Press Release Writing

For Press Release During
The Start Of The School Year |
For Further Information
Contact:
Dr. John Doe - (700) 555-4141 |
The Seven Survival Skills Every College
Freshman Must Know
This September millions of students will step onto a college
campus for the first time. More will drop out during the first
six weeks of school than the rest of the entire year.
"This is a tragedy," says Dr. John Doe, a professor at Any
Town University. "Every student admitted to college is smart
enough to graduate . . . but this doesn't matter if they don't
know the seven survival skills and survive those crucial first
six weeks!"
Here are Dr. John Doe's seven survival skills:
| 1. |
Treat your roommate like
your best friend . . . even if they aren't. |
| 2. |
Don't assume - no matter
what your question, keep asking it until two people give
you the exact same answer. |
| 3. |
The biggest test of your
entire college career is: CAN YOU SURVIVE THE FIRST SIX
WEEKS? |
| 4. |
No matter what your problem,
there is an expert on campus to help you. First check with
you Head of Residence. Then go to the Dean of Students'
office. |
| 5. |
DON'T BE
INTIMIDATED. College looks much more difficult than it
really is. |
| 6. |
When you feel everyone else
is so much smarter and better prepared than you, remember
this quote: "College is a fountain of knowledge. A few
come to drink. More come to sip. But, unfortunately, most
come just to gargle." |
| 7. |
When you feel like dropping
out, repeat three times: "Do you want fries with that?" |
Dr. John Doe, author of
304 Simple Things You Can Do Today To Make Yourself a Super
Student, has helped thousands of freshman survive
the crucial first six weeks of college. He's been a dormitory
director, college orientation administrator and is now a
professor who teaches the Freshman Seminar course at Any Town
University.
Dr. John Doe is a very outspoken and totally irreverent
professor who teaches students how to have outrageously
successful college careers. To interview him, call (700)
555-4141.
# # #
There you have it. Here is the
basic outline:
| For Immediate Release |
For Further Information
Contact:
(Real person's name and phone #) |
Killer Headline
That Arouses Curiosity
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Section 1: |
These few sentences
should tell the reader what the entire release and story
are about. |
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Section 2: |
Quotation and
credentials - give one or two quotes from yourself or
other appropriate person and add that person's
credentials. |
|
Section 3: |
The "sales pitch" and
contact information. |
|
Final Ending: |
# # # |
In addition to the press release, you need
two more documents: Bio Sheet and Q & A Sheet.
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