Search Engine
Marketing: The General Don'ts
Keyword Marketing / Search Engine Tips
Nobody likes spam on the
Internet, including the search engines. Try not to repeat the
same keywords numerous times in a row anywhere on your page
and especially in your META tags. Repeat keywords 1-3
times in your META tags, and no more than that!
If a search engine thinks
you're spamming with too many repeated keywords, you can be
banned from that particular search engine for life!
You need to avoid submitting
too many of your Web pages at the same time. For example, if
your site has a total of 50 pages that you want submitted and
indexed for the search engines, don't submit them all at once
on the same day!
To play it safe, submit a
maximum of 5-10 of your Web pages a day to all the search
engines (5 would be best). So, if you have 50 pages, submit 5
a day until your entire site has been indexed and submitted.
Also, submit your most important pages first (like your home
page and Doorway pages).
Speaking of doorway pages...
Doorway pages are great and you
should definitely spend some time in creating and designing
them. But don't get carried away with designing a dozen
doorway pages for the same exact keyword!
The key is to design one or two
pages (one is probably all you need) targeting different keyword(s)/keyword phrases(s). By
the way, you don't have to come up with every possible and
conceivable keyword pertaining to your site, product or
service.
Choose your most targeted
keywords, design doorway pages for them and submit them. As
your business grows and you have more contact with your
customers, you'll come up with other keywords... Then repeat
the process of designing and submitting.
This leads me into something
else:
Listen, only list keywords in
your META tags that only apply to your site,
product or service. Some people abuse the
"voyeurism" exercise by trying to see what keywords users
are inputting in the search strings. They see that the word
"sex" comes up a lot, hence - a keyword that's in "high
demand". So they throw in some sexual keywords in their
META tags hoping to get some serious traffic to their site.
What good is that going to do
you? So, you sell cars and now you're getting a million hits a
day for the word "sex" (which would never happen anyhow)...
Now what? Don't waste your time targeting the wrong crowd
using the wrong keywords.
One "trick" that worked
a couple years ago, but definitely does NOT anymore is
camouflaging a list of keywords on your Web page to match the
background color.
You may still see this with
some Web pages,... you get to the bottom of a page and the
entire bottom half is just blank space. No
graphics, no words... it looks simply like a bad design. But
if you were to look at there source code or run your mouse
cursor over that section (while holding down the
left-click button) you'll see something like this:
|
A bunch of
keywords repeated here over and over.... |
|
and then
some more keywords here |
|
Sometimes
they will be as blatant as this: |
keyword1,
keyword1, keyword1, keyword1, keyword1,
keyword2, keyword2, keyword2, keyword2, keyword2,
keyword3, keyword3, keyword3, keyword3, keyword3, |
The body text will be in same
color as the back ground color <BODY BGCOLOR> and therefore will look invisible.
So, all the search engines really cracked down on this type of
"spam" and would penalize or omit any Web site that practiced
camouflaging.
So, some got creative by using
a slightly different color which still makes their
spam invisible, for example their BGCOLOR will be FFFFFF and their spammed keywords will be FFFFFE so the robot won't catch
it. Here's an example:
keyword1, keyword1, keyword1, keyword1, keyword1,
keyword2, keyword2, keyword2, keyword2, keyword2,
keyword3, keyword3, keyword3, keyword3, keyword3,
But, this method still doesn't
really work very well. Besides, no matter how small you get
your fonts to be, your site will still look ridiculous with a
huge gap at the bottom of your page!
Do yourself a favor and spend
your time on techniques that are proven to work, instead of
trying to get around the "system" with spam!
More Marketing Guide...
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