Search Engine
Marketing: The General Do's
Keyword Marketing / Search Engine Tips
The following is a list things you should try doing with your
web pages. These are general "do's" for the major search
engines.
Doorway pages are designed to optimize and get a
high ranking on search engines for specific keyword(s) and/or
keyword phrases(s). They utilize all the "tricks" and they are
meant for search engines, not for humans. That's why these pages
will act as "doorways" to the real Web page on your site
containing content specific for that keyword, product or
service.
The title of your Web page is probably the most
important information needed to achieve top ranking on all
search engines and directories. Make sure you utilize your
<TITLE> tags by inserting them right after your <HEAD> tag and
before your <META> tags.
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<HEAD>
<TITLE>Your title goes here.
Make sure it contains keywords.</TITLE>
</HEAD> |
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Make sure you have META description and META
keyword tags on all your Web pages. META tags provide
information for search engine's spiders/robots with the
description of your site and the keywords relevant to that page.
If you don't have these tags, then some of the
search engine robots will simply choose the first 25 words on
your page as the description (some won't even do that!). Make
sure your META tags are in your <HEAD> tags, right after your
<TITLE> tag, like this:
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<HEAD>
<TITLE>Page Title.</TITLE>
<META name="description"
content="Describe your site here. Throw in one or two
keywords.">
<META name="keywords"
content="List your keywords here, separated by commas and
repeat them 1-3 times only.">
</HEAD> |
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Make sure you insert keywords in your <H1> through
<H6> header tags. Most search engines assign higher relevancy
points to words inside header tags, so take advantage of it.
Remember, <H1> gets more relevancy points than <H6>.
Most search engines look at the first 100-150 words
on a page when indexing. So make sure you insert your most
important keywords at the top of your page, the first 25 words
being the most important!
Try to insert keywords in your URL. For example:
www.yourcompany.com/keyword1/keyword2/keyword3.html
Hyperlink keywords within your page... preferable
to URL keywords. For example:
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<A HREF="http://www.yourcompany.com/keyword.htm">Keyword1
and Keyword2 are linked.</A> |
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ALT tags are used to describe images on a page for
people who browse the web with their graphics turned off. But,
you can take advantage of these tags by inserting your keywords
in them. For example:
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<IMG
SRC="picture.gif" ALT="keywords go
here, repeated 1-3 times only."> |
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Comment tags are HTML code that webmasters make to
themselves, when designing Web pages. They can only be seen in
your source HTML codes and NOT on your Web page. But, you can
take advantage of this by inserting some keywords in your
comment tags and make sure you keep them at the top of your page
for best results.
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<HEAD>
<TITLE>Page Title.</TITLE>
<META name="description" content="Describe your site here.
Throw in one or two keywords.">
<META name="keywords" content="List your keywords here,
separated by commas and repeat them 1-3 times only.">
</HEAD>
<!-- comment tags go here with
keywords repeated 1-3 times only --> |
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When submitting your pages to the search engines,
submit no more than 10 pages a day (I prefer 5 only). Make sure
you submit your most important pages first and never submit the
same page twice within a 24-hour period!
There are thousands of new Web sites added daily to
the search engines. Due to this huge influx of sites, your
ranking will drop dramatically and sometimes your site will
disappear all together! Because of this, I'd suggest you
re-submit your Web pages about once a month.
Again, submit no more that 5-10 pages a day and
only re-submit your most important pages (doorway pages are a
must).
More Marketing Guide...
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