Ad Writing/Copywriting

One of the greatest assets and least used marketing tactics on the Internet is the use of a sales letter at your Web site. Ad copy or "Web" copy is essential on the Internet if your goal is increased sales and profits... even more so than the "real" world.

The Internet is very impersonal. No voice is ever heard, pictures are rarely used (a picture of the person or owner(s) of a site, not just graphical images) and obviously, no physical contact of any kind. 

With the above problems or obstacles, your prospects need more assurance and credibility from your business, product and/or service.

	Get Physical
	Minor Changes... Big Results

Because you don't have an actual physical employee or sales person doing the selling for you and your online business (unlike the regular world where an actual sales person can physically help out your customers), you will need to and have to use a sales letter (or Web copy) to do the selling for your site.

That's why, many times, a sales letter has been referred to as "salesmanship in print", or in our case, "salesmanship in HTML". Your sales letter acts as your physical employee... it does the selling for you, just like a live sales person!

Listen, you may have heard otherwise on someone else's web site that "online sales letters just don't work...". But that's just a bunch of crap! Don't buy that for a second.

In fact, that's one of the biggest mistakes and fallacies about online promotions. I've proven many times that use of Web copy is essential for online success.

In fact, I can promise you that the use of Web copy will be one of the biggest changes you will see on the Internet in the year 2004 and beyond!

Anyway, Web copy is very similar to regular ad copy... but there are a few changes that must me followed or else your web site/web copy will end up being a total disaster (and you'll lose sales!). 

More Marketing Guide...